events
August 10, 2006

T3 8/10: Duncan McCall on PublicEarth

Talks, Visitors

[Thursday the 10th will be by Duncan McCall on a concept he’s rallying effort around; stay tuned for the 17th, which will likely be about SynchroEdit and other two-way-web technology…]

No one will deny that the ‘geospatial’ revolution is well underway, with an explosion in GPS based personal navigation devices, the rapid GPS enabling of the ubiquitous cellphone platform – and the mainstream adoption of internet mapping services such as Google Local and Microsoft Virtual Earth, the stage is truly set for us to embark on the ‘next generation’ of location based services.

So it’s not hard to envisage a very near future where we truly have an annotated planet – and users can interrogate a digital device on the fly to view rich layers of location specific categorized content, that literally bring the world around a user alive with specific, organized, concise and up-to-date descriptions of specific points of interest in that users physical environment.

Find out what exactly that scenic viewpoint off the highway ahead of you has in store, learn about the history of a historical building as you stand in front of it, locate the description of a great local hike, find a pickup game of soccer in a local park on the fly, or search for a nearby hotel with exactly the right amenities…

Few will deny that this reality will happen, indeed many of the pieces are already in place, the mapping and satellite imagery infrastructure, the delivery mechanism through personal navigation devices, cellphones and ‘smart’ mobile devices, a hugely enthusiastic user community, and of course the internet to tie many of the pieces together.

But there is one critical component missing, if we truly want to experience this ‘next generation’ of location based services.

That is the content.

Currently no one entity is focused on creating a data source of meaningful next generation location based content, in an organized, categorized, relevant and useable format. Much of it already exists in many fragmented forms, but until now there has been no one unifying entity to capture, edit and create all of this critical location based content.

It is the goal of PublicEarth to become the Number 1 data source for this next generation of location specific data and content.

PublicEarth will create a database of relevant and concise, constantly updated content, created and managed by users, for users, content attached through geographical coordinates to relevant points of interest in the physical world, describing in organized detail the attributes of those points of interest, accessible through a simple intuitive web mapping interface, with the goal of making much of the content available to mobile devices. This open and ever evolving database, describing the world around us, in organized, structured detail – will become the de facto international standard for the next generation of mapping and mobile geographical specific content, with a very large participating user community, operating in an open source and collaborative Wiki model, tagging a huge range of searchable and organized content to huge range of specific points of interest in the physical world. Access to this database will be licensed to mobile carriers and content providers looking to sell access to location specific rich content on the new generation of location aware mobile devices. With additional revenue driven by the huge opportunity for geo-specific paid content & advertising.

Importantly the goal of PublicEarth is not to be another technology tour de force, narrowly focused web 2.0 app, looking solely to monetize eyeballs – but it will build out a worldwide directory of organized, structured, relevant, meaningful location based content – that can deliver (and derive) huge value from a very demographically wide, international user base, with a multitude of very real and meaningful commercial opportunities.

PublicEarth will create a database of relevant and concise, constantly updated content, created and managed by users, for users – content attached through geographical coordinates to relevant points of interest in the physical world, describing in organized detail the attributes of those points of interest, accessible through a simple intuitive web mapping interface, with the goal of making much of the content available to mobile devices.


This open and ever evolving database ‘describing the world around us’ in organized, structured detail – will become the de facto standard for the next generation of mapping and mobile geographical specific content, with a very large participating user community, operating in an open source and collaborative Wiki model – tagging a huge range of searchable and organized content to anything and everything in the physical world.


Access to this database will be licensed to mobile carriers and content providers looking to sell access to location specific rich content on the new generation of location aware mobile devices, (smart phones, GPS’s, Onstar, etc… wanting to provide an additional layer of depth and richness of POI data.) and additional revenue driven by the huge opportunity for geo-specific paid content & advertising.