Sony Pictures Entertainment Partners with Sprout to Harness the Power of Their FanKits Service to Connect Its Brand with Fans

San Francisco, CA–August 12, 2008, Sprout, the premier platform for easily creating, publishing, and managing rich media Web content, today announced the launch of its FanKits service. FanKits enable entertainment and media companies to connect and promote their branded content to consumers by allowing fans to create and share widgets within social media sites.

Sprout Builder, a Web-based authoring environment for creating sophisticated Flash content, is a product of ChipIn, a CommerceNet portfolio company.

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