Back in May, CommerceNet participated in several events at the 15th International World Wide Web Conference in Edinburgh. The conference organizers commissioned series of podcasts interviewing WWW2006 participants professionally recorded and produced by Bright Indigo‘s Peter Croasdale.

On their fourth and final installment, “Business and Society” (program notes, full transcript coming in September), released on August 15th, they interviewed CommerceNet Labs director Rohit Khare about the nature of innovation in Web 2.0, and how to unlock value with ‘mash-ups’ (MP3). In particular, about 20% in, he discussed FlySpy and the kind of disruption its user interface represents by reusing the flight reservations booking infrastructure.