Aytek was an entrepreneur at CommerceNet in 2006-2008, applying Web 2.0 communication tools to projects in health care, medical research and personalized mapping tools. She went on to become VP of product development and marketing at CollabRx, a CommerceNet portfolio company. Aytek has also led multiple product teams at Yahoo! Inc. and served as VP of marketing at Videro.  Currently, she is an independent consultant in product management, user design and strategic marketing for mobile, web and DOOH technology initiatives. Aytek holds a B.A. in Economics from Yale University.