Intriguing tidbit that came across my desk from a Forrester newsletter… it led me, in turn, to BlogAds, which appears to be running a private-label ad network of top bloggers with quite a bit to recommend it.
It’s also an obvious business for competitors. If Microsoft and Yahoo weren’t tough enough opponents, consider the growing number of micro-advertising services that are springing up to serve niche markets. In the Weblog world, for example, a small company called Blogads (www.blogads.com) has been effective for advertisers who want to target specific online journals. Google’s ad products are fine, but they’re hardly a monopoly.
Forrester Research: An Introduction To RSS: Why Companies Should Pay Attention Now
September 27, 2004, 1:00 p.m.-2:00 p.m. Eastern time
Cost: $240 or 2 Service Units (no charge for Member-level clients)
Consumers have started adopting the use of RSS (which stands for “rich site summary” but also “really simple syndication”) as a way to easily read content feeds from Weblogs as well as publishers like CNET, The New York Times, and Wall Street Journal.
* What is RSS? * How will RSS develop?
* What should content providers be doing RSS?
* What should marketers be doing with RSS?
Vendors Mentioned: BlogAds, Bloglines, Craig’s List, FeedDemon, Feedster, NewsGator, Pheedo, Technorati, Yahoo!