Laura Landro’s Informed Patient article in the Wall Street Journal on July 27, 2004:

The idea is to put together records that patients control and manage
themselves, collecting data from different providers and sharing it as
they see fit. Consumers surveyed by the group Connecting for Health
became receptive to the idea of electronic medical records after
viewing an ad showing a man falling from a ladder with the caption
“You have three seconds to remember every doctor you’ve ever seen,
every procedure you’ve ever undergone and every medicine you’ve ever
taken.” In addition to recording vital information such as next-of-kin
contacts and lists of allergies, patients could use the records to
track their own immunizations and note any mistakes in their doctor’s
records.

Step by step the National Health Information Infrastructure will get built.