August 26, 2004

This Blog = Google(“Now Economy”)

The Now Economy By: ams

In only a few weeks this blog has become the #1 entry in Google search for Now Economy.

On the other hand, we’re not even in the top 20 entries of Yahoo! search for Now Economy, though we are #2 in the Yahoo search for “Now Economy”, and we are #1 in the AlltheWeb search for “Now Economy”.

And, we’re not even in the top 20 entries of MSN search for Now Economy, though we are #7 in the MSN search for “Now Economy”.

The biggest hit for Now Economy that isn’t us is this Line56 piece by Max More on the Now Economy, followed by the earliest reference we can find to the Now Economy (namely, the GBN report from January 2001). I did also find this FoRK article by Rohit Khare in March 2002 about the “Now Economy”, as being pushed by McKinsey:

>it’s time to say hello to the “now economy.” Never heard of it?
>You’re not alone. Even technology gurus sing different tunes when
>describing the newest buzzwords.

I will continue to egotistically arrogate the neologism “now economy”
to myself and track its adoption 🙂

This is particularly cool to see in the McKinsey Quarterly. One of
the class act aspects of the firm is that they track down even people
who turn down a job offer and send out issues of the McK Q. Of
course, now, it’s a lot cheaper favor that it’s electronic…

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